The sign for the Boar's Head Inn - circa 1668. This pub was located in the East Cheapside area of London. The word "Cheap" was old English slang for a market - so this area could also be referred to as the "Eat Market. There was also a West Market. Today, the entire area is known simply as "Cheapside."
From the book "Historic Hotels of the World," by Robert B. Ludy (1927, Philadelphia)