As much as I love my cars, this is an idea I can handle. According to an article on the BBC, the city of Bologna, in an effort curb car traffic and the attendant emissions, has developed a plan where one gets rewards for walking, using a bike, etc… to get around parts of the city. Called “Bella Mossa” (Good Job), it is a smart phone app that tracks your journey, and then rewards you wiht points for your effort. These points can be redeemed at local businesses for things like a pint of beer. Brilliant!
Here’s the link.