It all started back in 1984, when a group of friends decided to stop by all the 300 pubs listed on a map issued by a local brewer. Thus began a three-decade long pub crawl that today has reached its 20,000th pub.
Called the Black Country Ale Tairsters (yes, that is spelled correctly), based in West Bromwich, the group asked each pub landlord for a 1 pound donation, and to date over 24,000 pounds have donated to local charities.
For more of the story, and some before and after photo, click here.